Privacy Policy

Pure Life Wellness LLC ("we," "our," or "us") respects your privacy and is committed to protecting the personal data of our customers, partners, and visitors. This Privacy Policy describes how we collect, use, and safeguard information when you visit our corporate website or utilize our Shopify-based e-commerce platform.

By accessing our website, you agree to the practices outlined in this policy. We manage data in accordance with United States federal and state commercial guidelines.

1. Information We Collect

We may collect information directly from you or automatically during your interaction with our platforms:

• Identifiers: Full name, billing address, shipping address, email address, and order history details when you place an order or contact support.
• Transactional Data: Purchase records and transaction details. Note that we do not directly collect, capture, or store payment card numbers; all credit card payments are processed securely through PCI-DSS compliant third-party payment gateways.
• Technical Usage Information: IP address, browser type, device type, referral URLs, pages viewed, and other connection details logged automatically when accessing our site.

2. How We Use Your Information

We utilize collected information to maintain our operations and deliver customer services, including:

• Fulfilling and shipping customer orders placed through our Shopify storefront.
• Responding to customer support emails, supplier inquiries, and business communication.
• Processing returns, refunds, and maintaining transaction records.
• Improving our website performance, optimizing layout, and defending against security threats or fraudulent activities.

3. Cookies and Analytics

We utilize standard browser cookies, web beacons, and related technologies to enhance site navigation, measure visitor traffic, and remember shopping cart selections. You can configure your internet browser to refuse cookies, though some features of our shopping platform may load slowly or not function as a result.

4. Third-Party Services and E-Commerce Processing

Our e-commerce store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to distribute wellness products. Your transactional data is stored securely through Shopify's data storage, databases, and general system architecture, protected behind industry-standard firewalls.

Payment Security: Direct payment gateways used during checkout adhere to the standards set by the Payment Card Industry Data Security Standard (PCI-DSS), managed by the PCI Security Standards Council (a joint effort of brands like Visa, Mastercard, Discover, and American Express). PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

5. Data Security

We implement standard physical, electronic, and managerial security practices to protect personal data from unauthorized access, loss, or misuse. However, no digital transmission over the internet or database storage mechanism can be guaranteed 100% secure. While we strive to protect your personal details using commercial security protocols, we cannot guarantee absolute data security.

6. State Privacy Disclosures

We aim to handle personal data responsibly and comply with applicable state and federal laws in the United States. We do not sell customer personal information to third-party marketing brokers. Any information shared with service providers (such as shipping carriers, payment processors, and hosting services) is limited strictly to what is required to perform business services.

7. Policy Updates

We may modify this Privacy Policy periodically to reflect changes in our operational standards, technology tools, or regulatory guidelines. The revised version will be published here with an updated "Last Updated" date.

8. Contact Information

For questions about this Privacy Policy, your data preferences, or to request data corrections, please contact us at: